10 Reasons a Professional Headshot is Important.


Whether you are a new business building your website for the first time or a well-established one revamping your online presence. Either way the cost of professional photography might prompt you to wonder if you might get by without it. There are other, more important things you should spend your organization’s funds on than professional photography, right?… Wrong! Images are the future and considered content as well.

Every industry, can benefit from having professional headshots on their website. No matter who your customers are or what you are selling, high-quality photography is key these days. Showing the people behind scenes of your business can be an important asset that will contribute to your overall branding and success. Professional photography should be at the top of the list of your business expenses for the year.

I get it. No one likes to be photographed but it doesn’t have to be an unpleasant experience! Hiring a professional who knows what they are doing is the key to a great shot and a great experience all around. Looking natural, good lighting, genuine expressions and a some good editing go a long way in creating a great headshot. Allow us to walk you through that process. So many of my clients have told me what a fun experience their session was and nothing like they had anticapated.

So what are the top 10 reasons to hire a professional to do your headshot?




1) Professionalism. A professioanl photo that includes good lighting, shot from angles that work for your face, the correct wardrope and possibly hair and makeup can give you credibility and professionalism. Potential clients, investors and collaborators who find you online, either on LinkedIn or website or even Facebook, are more likely to take you seriously. This is not where you should skimp on a kick Ash photo. By the way, when we say makeup we mean a professioanl that brings out the best in you and you will not look like you are wearing makeup unless you prefer that like for women. Those you see in the news and other areas in the public eye, look as good as they do because they use a makeup and hair person. You can too.

2) First Impressions. Did you know you are judging someone and how you feel about them in under 7 seconds?This seems crazy, but it isn’t it a good idea to take advantage of those full 7 seconds. Like or not, it’s true that we judge a book by its cover. People want to work with people who put their best foot forward. People who look fun, kind and honest. We all do it so it’s being done to you. That photo of you holding a winning fish in the carabean from your last vacation only makes a future client think that’s where his moeny is going before he’s even spent it with you.

3) Customers Want to Get To Know YOU! A great photo will give your potential customers an idea of who you are and can carry you a long way in their eyes. Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. That is not the best way to showcase your business. Why? Because they are not photos of you or your business and people these days can tell a stock.

When a potential client visit’s your website, they want to get to know you! Stock photos don’t help them do that–and they could give people a false impression of what you offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products and action shots that show your brand in REAL LIFE.


4) Confidence. You will feel confident and professional when you are calling on a potential client. I always suggest having professional makeup and hair done. I work with local professionals that can get you ready in the studio (or on location) so you don’t have to travel all over town or try to do it yourself before your session. It’s amazing how much more confident it can make you feel. If you are waiting to lose those 10 lbs, there’s no reason to wait. Our retouching can slim those cheeks or arms down just a little to make a visible difference! No one will even be able to tell, including yourself.

5) Stand out above the rest. An impressive profile photo on LinkedIn will set you apart from the competition. A professional photo will show you real effort in to show who you are. What are others doing in your industry? Who would you choose by photo alone, a well lit and edited professional photo or the person with the grainy Iphone or cropped vacation photo? Would someone be in the running with no photo at all? You would be surprised at how many professionals do this. Remember, this is your first line of introduction. Your very first impression. Make it great then hit them with your smarts!

6) Visual Reminder How many times have you been to a function and met someone you wanted to connect with for business? A good, clean (and current) headshot can be a visual cue for someone to remember you and connect with you on LinkedIn. There is a lot of talk now about branding your image. Many people think of branding as something only for a large company, but it also applies to individuals. I see it all the time. Someone works for a large company, but the company doesn’t have consistent professional headshots. Some are cut outs at weddings, no profile shot at all, some against a wall with a phone and bad shadows on their face... Now, can you imagine pulling up a company profile, seeing the drop of their employees and seeing them ALL look professional. This is an immense value for the company image. After all, a company comprises its people. Wouldn’t you want your company to show well on LinkedIn and your website?


7) Images Can Help You Get Found On the Web. You may have heard of search engine optimization, or SEO, the practice of strategically optimizing various elements of your website to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results like Google. This makes for better overall performance and search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

8) Professional Photos are Versatile Assets. Content is king for marketing your business on-line. This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content and they are a powerful, versatile form of content at that. But understand that QUALITY and interesting photos are necessary. Photography has rules for great photos and it is not just about creativity.

technically good and creative photos can make your website infinitely more engaging. They can build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be featured in blog posts and articles. The possibilities are endless.

These same photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can enhance your marketing efforts in a plethora of ways.

Professional photography is technical no just an art. You may not know it, but it’s the difference between us and your Iphone or a neighbors teenager with a beginners camaera. For your business choose a trained professional.

9) A Picture is Worth A Thousand Words Professional Photos are Versatile Assets. For marketing your business online, “content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content and they are a powerful, versatile form of content at that.

Online photos can make your website infinitely more engaging. They can build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be featured in blog posts and articles. The possibilities are endless.

Offline photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can enhance your marketing efforts in a plethora of ways.

10) A Picture is Worth A Thousand Words

You’ve probably heard this before. These day’s pictures are worth at least a thousand words, probably more! Photos enable you to show your clients and customers what you offer rather than tell them. People like to see things for themselves before deciding. The internet has made this possible, which means photos and videos of your products and offerings are more valuable than ever before. People in photos with products are viewed longer and more often. Even just hands in a photo will make the difference.