As more-and-more professionals are looking to make their stamp on the world, they’re looking to Professional Photographers to create their Headshots.
While there is a wide range of pricing for a Professional Headshot, today I’m going to answer the questions, “How much do Headshots Cost and why?”
When you’re looking for a Chicago Headshot Photographer, it’s important to know what you’re getting for your money, and why some Photographers may charge more than others.
So, let me answer your question on Headshot cost, and why you’re paying what you’re paying.
THE COST OF A HEADSHOT
The best answer for your question on how much do Headshots cost is, it DEPENDS.
On the low end, you can expect to pay $75, while on the high end you can expect to pay a $1,000 +.
Many variables determine how much a Photographer charges for a Professional Headshot, which I’ll get into in a minute. Peter Hurly is one of the top Headshot photographers around these days. His price is $1,000 plus and he's worth every penny.
INVEST IN YOURSELF
People do business with people, not businesses.
So, if your consumers are buying from you because of you, then why would you consider your Headshot anything less than an investment?
While investing in a high-end Headshot may not be in your budget right now, paying for a cheap Headshot may not deliver the Image most beneficial to you, or your business. Your on-line personal is what your customers see first. A Professional Photographer has the experience to help you create the message you want where as someone new to the field may not.
WHY HEADSHOTS COST WHAT THEY COST
As I mentioned early, there are a wide range of Photographers charging a wide range of prices for their Headshots, and it’s important you know the difference so you know what you’re paying for.
Not all Headshot Portraits are created equal.
Experience: Commonly, new Headshot Photographers just breaking into the industry will charge less than Photographers who have many years of experience.
Knowledge: Educated on the correct way to pose. Posing a women vs a man or to create a powerful vs friendly feel. How to pose a face in the most complimentary way or hide features you may not like. Knowledge to know when to choose an environmental headshot vs studio. Lighting is also something a more seasoned photographer will understand and know how to do for each individual client. A "Natural light only" Photographer is restricted by light availability.
Variety of Shots: Most often you will have filled out a questionnaire or spoken with your Professional Photographer in regards to the look an feel of the photos you would like and what they will be used for. It will be suggested you bring several changes and looks. A low end headshot may only include a single photo with what you wear to the session with a single facial expression.
Editing: Typically, low-end Headshot Photographers offer little to no editing to correct colors, blemishes, and wrinkles, while high-end Headshot Photographers pride themselves on higher quality, editing portraits.
Makeup and Hair: While these two things are not the first things you think about when hiring a photographer, many of the best and well seasoned photographers will not create a portrait or headshots without one. See my Blog on Why everyone needs Makeup and Hair.
Convenience: If convenience is important to you, location Headshot Photographers commonly charge more because of the time and variability of coming to you to create your Headshot Portrait.
Equipment: While the iPhone creates great photos, the camera equipment, lighting equipment, computers, and editing software necessary to create great Headshot Portraits cost a lot of money.
The Wal-Mart Effect: The Photography industry, like many other industries, is plagued with Headshot Photographers who are willing to cut their margins to nearly nothing in an effort to just get the job. Know if you are getting a great photo at a low price or just a low end photo you may have to re-do and re-pay later.
Many Headshot Photographers vary slightly in style, which is an additional factor that may determine the cost of your Headshots. But, all in all you want to hire someone whos style fits with your brand identity.
Being a Chicago Illinois Photographer I’m always looking for opportunities to create Headshots that are better than average, and that help you stand out in the overwhelming noise of the internet and marketing.