Consider Who Your Audience Is.
Don't always assume everyone getting a headshot needs to be in a blouse or suit. Be who you and and show the world who that is.
For instance a client of mine is an incredible pastry chef who makes the most gorgeous delectables. She had pink hair at the time and looks fantastic in a fun blouse and apron with her red glasses to compliment her hair. That's who she is and who she wanted people to get to know.
So if you're a lawyer and your clients need to see you as they would in court, then a suit of armor it is. If you're a florist and you need to look like you are getting down and dirty while hard at work then an apron and some pinking shears might be yours. Consider your bland and
Now that you have that down pat....
Choose an outfit that you feel great in
While it may seem like a no-brainer, make sure you wear something that fits you well and flatters your features. You don’t want bra straps showing, gapping between shirt buttons, or shoulder seams that are gravitating toward your neck (or your elbows!).
CLEAN UP WELL
Be sure your clothing is clean and wrinkle and stain free! Will you be drinking coffee in the car on the way to your session? Snuggling your fur baby before you leave? You may want to bring what you plan to wear in a garment bag and change into it when you arrive.
WEAR COLORS THAT COMPLIMENT YOUR SKIN TONE AS WELL AS YOUR BRAND COLORS
Choose clothing and accessories in colors that look good on you AND go well with your brand. When everything is coordinated on your website and social pages, it’s going to add that extra umph and make you stand out.
Solid, more neutral colors typically photograph well, however, don’t be afraid to choose a muted print or a more bold color if it looks good on you and matches your brand colors.
INSIDE OR OUT?
Work with your photographer to decide if a studio or lifestyle/location sessions best for you and your brand.
HEADSHOT READY MAKEUP
Stay away from products that add shimmer. They can reflect light in unflattering way in your images.
Use a primer and concealer to help smooth out fine lines and cover blemishes or dark circles.
Apply your makeup in “good” light. Using natural light, like in front of a window works great. Make sure your face is lit evenly and one side is not shaded (i.e., face the window).
Whatever you do, don't say "CHEESE".
You want your smile to look natural, so don’t be afraid to practice in the mirror. However, keep in mind that a forced smile actually uses a different part of the brain and different muscles in your face. A natural smile will engage the muscles around the cheeks and eyes in addition to the mouth.
So, instead of “trying” to smile, giggle or think of someone who makes you happy. If you’re working with a photographer, a skilled one will know how to bring a natural smile out of you and of course we will be there to joke and make you giggle a bit.
BOOST YOUR CONFIDENCE AND REPLACE YOUR HEADSHOT OFTEN
While you may still like your current headshot, there’s still just something about using a fresh image – and the process of creating it – that can make you feel more confident.